Build it & they
will come... Right?
Your product is brilliant. Those who use it love it and yet... It's not taking off the way you know it should. You're spending a fortune on outreach, conversion is slow and the pitch keeps drifting...
Minimum viable brand
Let’s talk about your MVB.
Many consider their brand a package to perfect at a single point in time. Sometimes it’s an afterthought to the product. Other times, it’s just generated.
When this happens, businesses blur. It becomes harder to find you, discover why you’re the right choice and the time to value goes way up. Leads cost more and pipeline is slower. That’s what I’m here for.
I establish your Minimum Viable Brand: purposeful positioning, clear messaging, and intentional design that's built to evolve and convert.
Minimum viable brand
You’re exposed to 4,000+ ads daily, but your brain filters out over 99%*.
The 3 Pillars of your MVB
Don’t get filtered out.
Every successful brand has three things in common. I'm here to help you be the 1%.
2- Reach
Awareness & Channels
Reach is the measure of how discoverable you are among your target customers.
1- Resonance
Positioning & Trust
Resonance is the clarity in which your ideal customer can pick you out of a crowd and understand why you're the right fit for them.
3- Rigor
Supporting Systems
Rigor is the underlying systems and processes that ensure brand translates to measurable business outcomes and is continuously optimized.
1- Resonance
Positioning & Trust
Resonance is the clarity in which your ideal customer can pick you out of a crowd and understand why you're the right fit for them.
2- Reach
Awareness & Channels
Reach is the measure of how discoverable you are among your target customers.
3- Rigor
Supporting Systems
Rigor is the underlying systems and processes that ensure brand translates to measurable business outcomes and is continuously optimized.
Hi, I’m Kasia Flood
I build marketing that moves.
Let's make sure your positioning is doing your product justice.
Get in touch
