Hi, I’m Kasia Flood

I connect the dots across brands, experiences & growth.

Strong positioning and a solid marketing strategy are critical to attract and convert the right customers and yet, so often it's dismissed as polish or spin.

I’m here to change that. I establish your Minimum Viable Brand: the positioning, messaging, visual identity and experience needed to grow, with the flexibility to evolve.

I’m a marketer, designer and storyteller obsessed with craft. I’ve scaled teams, led go-to-market for seven 0→1 products, and significantly lowered inbound CAC. I’ve led brand strategy through M&A, redesigned flagship products, built automated pipelines from scratch, and can carve a mean linoprint.

Simply put, I’m an artist with an MBA.

Now, let’s make art.

core beliefs

These are the principles I apply 
to all my work.

1.
Design isn’t an outcome, it's a way of thinking;
2.
Meaningful progress is iterative;
3.
Creativity is what gives analysis meaning;
4.
Features get copied. Strong positioning can’t be;
5.
Your voice and value are not something you should generate.

Work

I’ve spent nearly 15 years working in-house building brands, teams, campaigns and experiences.

At Recognia, and later Trading Central, I moved from unifying brands post-acquisition to building their entire marketing function from the ground up, leading it through scale-up, global expansion and product diversification. Before that at Stone Source, I established their first digital marketing strategy and re-positioned the brand as they transitioned from manual contractor sales to e-commerce.

Now, I’ve joined the talented team at OrthoCanada, bringing wellness to Canadians through e-commerce and institutional channels. I’m also building Woven in my evenings, a platform born from my own frustrations trying to manage and nurture all my ideas.

While I love what I do, I'm more than my job.

I've been an avid writer and artist since childhood. Outside of work, you'd be hard-pressed to find me not doing one and I’m a firm believer they shape how I approach my work every day.

In 2019 I married my childhood next door neighbour and together we parent two kiddos and a giant golden retriever.
Explore art
Brand & Demand for
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Recent Blogs

Anyone can "do" anything now. What are generalists left with?

Building a Better Bonfire

The Final Differentiator

© Kasia Flood 2026