Trading Central
Global Director of Marketing & Design
Actively leading the integrated Marketing and TC Studio teams, overseeing product messaging, design, and go-to-market strategy to accelerate scalable revenue growth and user adoption.
Trading Central
Led the marketing team responsible for orchestrating the GTM of several major product launches, the brand strategy through the acquisition of Recognia and expansion into China, the launch of TC Labs and generating early inbound opportunities through multi-channel demand generation.
Canadian Centre for Women's Empowerment (Volunteer)
Marketing & Design Consultant
Supported the go-to-market launch of the new STEAR app and development of a new branded website, bringing secure, accessible resources to those supporting and surviving economic abuse.
Trading Central
Integrated Marketing Manager
Established the company's first structured product marketing function and inbound demand generation funnel. Transformed a recurring client event into an industry-wide Summit that nurtured prospect relationships and fuelled inbound interest. Created promotional and educational plug-and-play resources to help brokerage customers acquire and activate investing users.
Recognia
Digital Marketing Specialist
Creative lead for brand and digital marketing campaigns, and as the project manager for the company's various events throughout the year including their flagship customer event, the Online Broker Summit.
Orzel Media (Freelance)
Digital Experience Consultant
Helped small businesses transition to online sales by building responsive, e-commerce websites.
AGAT Laboratories
Digital Marketing & Design Associate
Supported the growth of multiple service lines with campaigns, content creation and collateral design.
Stone Source International
Marketing & Graphic Design Coordinator
Developed a new brand identity to support the company’s shift from B2B to B2C and launched its first digital marketing strategy, including SEO, blogs, newsletters, and social channels.
