I Love to Build Brands with Direction

I'm a geek when it comes to marketing and business strategy, and will chat endlessly about new ideas until the coffee turns cold. I love to share my professional insights over at True North Digital.

Illustration of marketing metrics

Here's the Work I Love

My mind follows my heart and I have a tendancy to excel in the areas I'm passionate about.
Competitive Analysis
Marketing Strategy
Brand Identity
Web Design
Brand Identity
Key Messaging
Content Distribution
UX Design
Media Relations
Digital Analytics

Professional Experience

I currently head the marketing team over at Trading Central where we're supporting investment decisions with innovative analytics. Here's a look at a bit more of my experience:


Trading Central
Marketing Director (& earlier roles)
June 2016 - Present
Canadian Centre for Women's Empowerment
Marketing & Design Consultant (Volunteer)
January 2024- Present
AGAT Laboratories
Digital Marketing & Design Associate
Sept. 2014 - Feb. 2016
Stone Source
Marketing & Graphic Design Coordinator
June 2013 - August 2014


University of Aberdeen
Global MBA
Masters Degree, 2023
Algonquin College
UX & Mobile Design
Certificate, 2021
Algonquin College
Digital Analytics
Certificate, 2019
Athabasca University
English Literature
Degree, 2018

Marketing Blog

Here's a quick look into my professional opinions, "aha!" discoveries and favourite tools.

Recent Brand Work

Here's just a few samples of recent work I was proud to support.

I love what I do and enjoy connecting with like-minded individuals.

Get in Touch.

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