I Love to Build Brands with Direction

I'm a geek when it comes to marketing and business strategy, and will chat endlessly about new ideas until the coffee turns cold. I love to share my professional insights over at True North Digital.

Illustration of marketing metrics

Here's the Work I Love

My mind follows my heart and I have a tendancy to excel in the areas I'm passionate about.

Competitive Analysis

Marketing Strategy

Brand Identity

Web Design

Brand Identity

Key Messaging

Automation

Content Distribution

UX Design

Media Relations

Illustration

Digital Analytics

Professional Experience

I currently head the marketing team over at Trading Central where we're supporting investment decisions with innovative analytics. Here's a look at a bit more of my experience:

Work

Trading Central

Marketing Director (& earlier roles)

June 2016 - Present

Canadian Centre for Women's Empowerment

Marketing & Design Consultant (Volunteer)

January 2024- Present

AGAT Laboratories

Digital Marketing & Design Associate

Sept. 2014 - Feb. 2016

Stone Source

Marketing & Graphic Design Coordinator

June 2013 - August 2014

Education

University of Aberdeen

Global MBA

Masters Degree, 2023

Algonquin College

UX & Mobile Design

Certificate, 2021

Algonquin College

Digital Analytics

Certificate, 2019

Athabasca University

English Literature

Degree, 2018

Marketing Blog

Here's a quick look into my professional opinions, "aha!" discoveries and favourite tools.

Top 8 Lessons from a Decade of Marketing

My recent 10-year anniversary brought a moment of reflection on where I started and how much I’ve grown since.

Winning the War for Attention

How do you attract and maintain consumer focus amongst record levels of competition, content and distractions? I've found the perfect content test...

Craft Engaging Experiences with the 6C "Story-First" Framework

Craft better solutions with the 6C “Story-First” Framework.

Recent Brand Work

Here's just a few samples of recent work I was proud to support.

I love what I do and enjoy connecting with like-minded individuals.

Get in Touch.

Illustration of a vintage Brownie camera holding up multiple small books